SEO Tools

Some of the best organic SEO tools on the web are free, and anyone experienced in SEO will tell you tools play a vital role in the success of any organic search engine optimization campaign. There are tools for many different aspects of SEO from keyword research to competitive analysis, and we've made a list of our favorites. If you know of a free SEO tool that should be added here, please contact us.

FREE KEYWORD RESEARCH TOOLS

  • SEO Book Keyword Suggestion Tool - tool shows top keyword phrases from Wordtracker.
  • SEO Book International Keyword Suggestion Tool - works by grabbing regional search volume data from Overture.
  • Google AdWords Keyword Suggestion Tool - recommends keywords based on a keyword you enter or a URL you have the tool analyze
  • Google Suggest Tool - shows frequently search for phrases starting with the words and letters in your query. grab the source code
  • Wordtracker Free Keywords - free keyword suggestions from Wordtracker. Wordtracker also has a more advanced paid version, and sells top keyword reports.
  • Key Compete - Free tool allows you to research and download your competitor's keywords and adwords, a more comprehensive paid tool is also available.
  • Keyword Combinations - Free keyword list generator; create large keyword lists and find long tail keywords.
  • Keyword Discovery - free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
  • Microsoft Keyword Forecast - shows predicted Microsoft search impression count and historical trends.
  • Wordze - nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
  • Google Traffic Estimator - shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], "phrase match", or broad match.
  • Xinu - free competitive analysis tool which pulls in site age, social bookmarking data, and link data. grab the source
  • Compare Search Engines - This free tool will allow you to enter a search query and compare results from up to 5 different search engines.
  • iGoogle Link Analysis Gadget - Allows you to query the search engines for a wide variety of link search types. It is as easy as copying and pasting a piece of code.
  • Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar.
  • Firefox Bookmarks - Links to various useful free SEO tools that you can add to your Firefox bookmarks toolbar.
  • Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
  • NeatO Tool - shows backlinks and anchor text used in the backlinks
  • Backlink Watch - shows backlinks and anchor text used in the backlinks
  • Keyword Density Analyzer - This free tool will analyze the keyword density, prominence and placement of keywords within pages on your site.
  • Shoemoney SERPS Tool - By far the quickest way to check a URL's rankings for a given keyword across the top 4 search engines.

FREE WEBSITE ANALYTICS TOOLS

  • Google Analytics - powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer - allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
  • 103 Bees - Free web analytics "search traffic analysis tool". Similar to Google Analytics, but with a focus on organic SEO.
  • Site Meter - starts off as free, but charges for advanced features
  • Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer - default log analyzer on many servers.
  • Analog - default log analyzer on many servers.
  • Microsoft Project Gatineau - not publicly launched yet, but accepting invite requests.
  • Website Health Check Tool - checks to see if your site has any pages indexed in Google that are missing page titles, have duplicate titles, or if your site has other common SEO related issues.

SEO TOOLS FOR COMPETITIVE ANALYSIS

  • SEO for Firefox - Import useful marketing data (like link details, site age, site size) right into Google and Yahoo search results.
  • Alexa - shows traffic trends for competing websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast.
  • SEODigger - free tool which shows you keywords that a site ranks for out of a database of 44,000,000 keywords
  • Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced.
  • Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites.
  • Archive.org - see how old a website is and what it looked like in the past
  • DomainTools - see Whois data and how many times a domain has changed hands
  • Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks.
  • IndexRank - scores how well your site is getting indexed in Google compared with related sites.
  • SEOMoz Page Strength Tool - estimates how strong a page is based on inbound links, age, PageRank, etc. Grabs some of the similar datapoints that SEO for Firefox grabs.
  • Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
  • URLTrends - shows a sample of keywords that a site ranks for using a database somewhat smaller than SEODigger

SEO TOOLS PROVIDED BY SEARCH ENGINES

  • Google AdWords Keyword Research Tool - allows you to plug in a URL and shows you what keywords Google thinks the page should be advertising for
  • Google Traffic Estimator - estimates the number of Google AdWords ad clicks and bid prices for the top ad position.
  • Google AdWords - if you bid broad match on competing brands you can track your ad impressions to see how much traffic they get.
  • Google AdSense - if your competitor is running AdSense ads on their site you can run a site targeted ad to see how much traffic they are getting.
  • Yahoo Mindset - let Yahoo show you how they can change results for commercial and informational queries
  • Yahoo Term Extraction - delivers a list of most important keywords contained inside a piece of text. grab the source code
  • MSN AdCenter Labs - offers many keyword tools, including a content classification tool and demographic prediction tools

MISC. SEO TOOLS

  • URL Trends - Enter a URL and instantly analyze URL trends such as inbound links, directory listings, PR, Alexa Rank and more.
  • Meta Tag Generator - Don't want to bother coding your own meta tags? Just use this free and easy meta tag generator!
  • HTML Code Snooper - Enter any URL and this tool will display the entire HTML code for the page you enter.

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